Responsibilities
- Own the US market growth strategy across traffic, funnel performance, jobs, and revenue, with regular monitoring of W2F, FSR, conversion, and other key metrics.
- Analyse funnel and campaign performance , identify drop-offs and root causes, and proactively recommend and implement solutions to improve conversions and revenue.
- Plan and execute US campaigns end-to-end , including promotional/seasonal campaigns, audience targeting, messaging, execution, performance tracking, and A/B testing.
- Own US email marketing , including strategy, segmentation, content, execution, performance tracking, and continuous optimisation .
- Drive growth of new services in the US by developing GTM strategies, positioning and messaging, coordinating with cross-functional teams, and tracking adoption and revenue.
- Manage US social media and brand-building initiatives , including content strategy, community engagement, researcher outreach, and creative activations.
Qualifications and Prerequisites
- 4-5 years of experience in growth or digital marketing, with demonstrated ownership of market- or product-level outcomes.
- Strong full-funnel understanding , covering awareness, acquisition, conversion, and retention, with the ability to identify and address funnel gaps.
- Hands-on experience in email marketing, campaign planning/execution, social media, content strategy, and performance tracking.
- Data-driven and analytical approach , with the ability to interpret performance reports, identify issues, understand root causes, and recommend actionable solutions.
- Strong communication and ownership skills , including campaign copywriting/reviewing, proactive problem-solving, and the ability to work independently.
- Experience in EdTech, SaaS, publishing, or research-related industries , along with familiarity with the US market and its audience behaviour , is preferred.
